Founded in 2004, Revel Lever provides development and management to recording Artists. It focuses on the precepts for growth, expansion. and emphasizes Artist ownership of the marketing function to build lasting emotional linkages between Artists and their fans. It promotes a relentless and consistent commitment to innovation, and a willingness to push the envelope to overcome resource constraints. It delivers a value proposition that expands market power while generating enduring customer loyalty. Revel Lever understands where business challenges exist, and has the ability to see things from a different perspective than the Artist (the ‘big picture’).
Revel Lever believes music connects people and shared experiences bring people closer. However, music is also largely a spontaneous purchase, an impulse buy – born out of curiosity. Live performance is the best way to fuel growth, and it matters to people how and where they buy and experience their music.
Rob Stefaniak holds a BA in Studio Art and Philosophy from Boston College and an MBA with a specialization in Music Industries from The University of Liverpool where he studied at The Institute of Popular Music.
Revel Lever operates out of Seattle, WA.
CONTACT
For management / pr / consulting inquiries, please contact me at: rob (at) revellever (dot) com
