I really love this post by Lefsetz, framing what SXSW has become. Having attended the Music portion again this year, I was left wondering if SXSW really matters any more, and if so to whom?
“…you could go to the panels at SXSW. To learn that fewer people have jobs at less money. Everybody’s just reacted to what some college student, not in attendance, ultimately has done.”
“Everyone’s looking for a shortcut. Everyone’s looking for answers. Everybody wants to get PAID!”
“Don’t worry about the short term money. If your music is good, if you play well live, the money will come. But sending me [Lefsetz] a CD or schlepping your equipment to SXSW isn’t going to make your music any better. If it’s good, put it on the Web, energize your fans, they’ll spread the word.”
It may have become too big…I think attendance doubled since last year and that doesn’t even include all the people who “unofficially” attend.
Reality is, if no one knows who you are when you arrive at SXSW, chances are no one will know who you are when you leave. There is just too much to try to consume. You don’t even need a badge or a wristband anymore, just go hang out at the day parties. They are better than the evening showcases (which you will probably stand in line for) and with free beer.
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