This article was big for me as I wasn’t aware of anyone doing anything remotely unique from a management capacity previous to stumbling across this in Wired. I thought it worth a revisit now that it’s been a year. If you haven’t ever read it, it’s worth your time.
Really the only thing that hasn’t happened yet, that I am really excited for, is the advent of enabling artists to sell their intellectual property as stock. Profits from which will be taxed at the same lower rate as other capital gains. Artists will be able to offer shares in their enterprises which people will be able to make equity investments. Eventually, a major band could become its own public company. The key being that the value of a band would be measured like a stock and would receive capitalization in expectation of future earnings.
My expectation with regard to this is that young upstart bands will have an easier time finding funding to create, record, promote, and tour their music as they will be able to enlist the support and the collective motivations of their investors. Very likely, their projects will move forward with faster returns.
Oh, and most importantly, fans would be able to experience an even more visceral connection to their favorite artist by actually having an ownership stake in the creative enterprise.
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