A next-generation record label, called RCRD LBL launched today. It is a network of ad supported online record labels and blogs offering completely free music and multimedia content from emerging and established artists.
A joint venture of Downtown Records, the independent label behind Gnarls Barkley and others, and Peter Rojas, a journalist and entrepreneur who founded the respected technology blogs Gizmodo and Engadget, RCRD LBL is a hybrid record label and blog; its releases are to be posted on the company’s web site for downloading, free and unrestricted by digital-rights management software that limits copying.
As sited in the WSJ article, in a negative report on Warner Music Group Corp. earlier this month, Pali Research analyst Richard Greenfield wrote: “A new model for music consumption must emerge, and that model most likely involves DRM-free downloadable music at no cost to consumers, fully supported by advertising.” This, Mr. Greenfield said, is a direct result of the fact that “an increasing majority of world-wide consumers simply view recorded music as free.” That report helped push down the stock of Warner Music almost 10% in a day.
Visitors to the site are welcome to download and enjoy any music posted on the site, provided it is being used for personal, non-commercial use. You can do things like make copies of the tracks and put them on all of your music-playing devices, burn them on to mix CDs for your friends, even use them in videos you make, as long as you’re only doing these things for strictly noncommercial purposes. In short: RCRD LBL is happy for you to share their music, but you’re not allowed to make money off of it. If you’d like to to use one of their tracks in any way that would be considered a commercial use, you must contact them first.
Music Test: Can a Firm Profit From Free Tunes? - WSJ.com
RCRD LBL Solves the Free Music Riddle | Listening Post from Wired.com
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