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Seth Godin: Music Lessons

Marketing guru Seth Godin weighs-in on lessons learned from the music business (as it falls apart)…

…the music business built huge systems. They created top-heavy organizations, dedicated superstores, a loss-leader touring industry, extraordinarily high profit margins, MTV and more. It was a well-greased system, but the key question: why did it deserve to last forever? It didn’t…

Seth Godin: Music Lessons

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