A solid article from The Canadian Press on the new ways Artists are squeezing marketable material out of their musical exploits. Arts & Crafts, a Canadian indie label / artist services company, is cited as an example of ways in which their Artists further develop relationships and loyalty with their fan base(s).
A&C executive Kieran Roy remarks, “It’s not enough to go and record 10 tracks and call it an album and call it a day. There has to be live content, B-sides, covers, EPK footage, web shorts, videos, podcasts, audiocasts, videocasts, you name it - everything and anything under the sun.”
The added dimension of capturing the recording process on video is another way for the Artists to express their ideas and connect with an audience. For most younger Artists, exploring multiple platforms is a natural extension of their art. The music is still the most important part, but there’s so much around creating and capturing an Artist’s world. Really, what you want to do is be a more complete Artist, and now Artists are provided the opportunity to do that.
Arts & Crafts is firmly built on a 360 model, an artists’ services company, so while they may be seeing lower record sales, they’re also participating in other streams of revenue with their artists… building concert sales, building T-shirt sales, building fan club sales.
Pop-culture watcher and broadcaster Stu Jeffries adds, “If you’re a fan of the group, you want every piece of information you can get and you’ll pay for it.” In the end, it’s great for fans, no matter the quality of the extra material. “Of course it’s a money grab, but then the industry has always been a money grab, so what changes now?”
The Canadian Press: Musicians Seek Extra Ways To Connect With Fans, Build Market
—————-
Now playing: Los Campesinos! - Drop It Doe Eyes
via FoxyTunes
