Tag Archive for 'blogging'

TuneCorner: Why Every Artist Needs A Blog — Kyra Reed

Published
by
Rob Stefaniak
on March 10, 2008
in Management
. 1 Comment

Blog 101 Book She’s right! With all the technologies and community sites available, Artists need a central online location to syndicate their presence across the web; a single authoritative place fans know they can visit for the latest information, photos, press, tour dates, etc. A website has historically filled that role, but most are outdated and don’t allow for social interaction or easy updating of information (”content management”).

As for MySpace pages, well, when an Artist draws traffic to an ad-supported site like MySpace, they are effectively using their fans to make money for MySpace, and they get no monetary compensation in return. For an Artist, a blog can provide a useful (and CHEAP) format for building out an online presence.

From the TuneCorner blog, here are Kyra Reed’s advantages as to why every Artist needs a blog:

  1. A Free Website
  2. Express Yourself / Evangelize Your Fans
  3. Control Your (digital) Assets
  4. Build Your Fan Base

On a personal note, I met Kyra last summer in Los Angeles through a mutual friend who works for a legendary producer / label head / music industry czar. She was hosting an industry gathering that night at The Roxy which is where I first learned of her very smart strategy for Artists to turn their websites into syndicated blogs. As a manager, I was currently faced with the task of re-building a website for a band I represent and I wasn’t very motivated to create another traditional/static site. Her ideas inspired me to turn their site into a blog, thus empowering them as Artists, to make it be whatever they want and further fuel interaction with their community of fans. Very smart gal, that Kyra Reed!

Ultimately, a blog should become a competitive advantage, a differentiator in the marketplace and promote a sense of community. It should also become the authoritative ‘trusted source’ in terms of ‘what is cool and happening’ for an Artist and their fans.

Go purchase a copy of her new book via TuneCore, or check out the Blog101 website and learn more.

TuneCorner: Why Every Artist Needs A Blog — Kyra Reed

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Now playing: Bon Iver - Skinny Love & The Wolves (Act I and II)
via FoxyTunes

Study: Blog Chatter Can Triple Album Sales | Digital Media Wire

Published
by
Rob Stefaniak
on February 12, 2008
in Management
. 0 Comments

A study on blogs’ impact on music sales conducted by an NYU/Stern professor and a former student has found that the volume of blog posts featured on the Internet before an album’s release can significantly affect future album sales, and in turn can predict sales for record labels. This is the first study to quantify the economic impact of user-generated content for the music industry. When legitimate blog posts exceeded a threshold of 40 before an album’s release, sales were three times the average, and increased five-fold if the album was associated with a major record label.

When blog activity reached more than 250 posts, sales were six times the average, regardless of label affiliation.

Additionally, an indie album with 240 blog posts in the observation period could overcome the disadvantage of being on an indie label.

According to Coolfer, the survey looked at 108 albums and tracked blog chatter using Technorati. The researchers only looked at CD sales by using the Amazon.com sales rank as a proxy. Had they been able to obtain Soundscan data to analyze digital sales, it’s likely the sales numbers for indie releases would have been greater as they have a higher digital share than major label releases.

Does Chatter Matter? — Archive @ NYU

NYU Researchers Study Music Blog Buzz — Coolfer

Study: Blog Chatter Can Triple Album Sales | Digital Media Wire

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Now playing: Sonic Youth - Superstar
via FoxyTunes