Tag Archive for 'creative enterprise'

Music Impresario Jin-Young Park — Executive Articles — Portfolio.com

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Rob Stefaniak
on April 14, 2008
in Management
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Future Of Pop Music By The NumbersIn an article on Portfolio.com, South Korean music impresario Jin-Young Park discusses why the CD is dead and what music companies need to do about it.

“In meetings with music labels here, they talk to me about releasing albums,” says Park. “They can’t accept that there’s no such thing anymore. Where I come from, CDs are nothing—they’re just souvenirs. I tell them, ‘Wake up!’”

South Korea is in many ways like America—America 40 years ago when rock was big and labels were booming. Back then, like South Korea now, the U.S. music industry was heavily focused on live performance, the release of hit singles, and the active cultivation of loyal fan bases through direct promotional activity. It’s the artist as brand: In South Korea, consumers don’t buy music; they buy a product relationship that reaches across every media platform and entertainment genre.

Biggest difference between US and South Korean markets? In South Korea, 80% of computers are linked to high speed cable. In the US, broadband penetration is only around 50%.

For Jin-Young Park, music sales are nearly a rounding error. It’s everything else that creates the success. According to a report from the Korea Times and business portal Chaebul.com, Jin-Young Park Entertainment generated $16.3 million in revenue in 2006 and $10 million in the first six months of 2007, of which music sales were the smallest part. The report estimated the company to be worth in excess of $100 million, making it the most valuable independent entertainment company in South Korea.

Music Impresario Jin-Young Park — Executive Articles — Portfolio.com

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Now playing: DeVotchKa - Transliterator
via FoxyTunes

Artist Manager Job, Michelle Amador - Coolfer Job Board

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Rob Stefaniak
on April 2, 2008
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Michelle AmadorI found this posted on the Coolfer job board, and I thought it should be recognized. I really think this is smart, organized and forward-thinking. At last, an Artist who has defined goals and knows what she wants. I am just so sick of the MySpace attitude of sending friend requests hoping someone will think you’re a genius and shower you with money and promises, but never bothering to send an actual email (or making a phone call) to contact someone. This is how you know who is a serious Artist and who isn’t. Way to put it out there, Michelle!

Description:

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INDEPENDENT SINGER/SONGWRITER seeks ARTIST MANAGER
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Michelle Amador, a talented jazz/electronic singer-songwriter with upcoming independent releases in the UK and Japan, and who also composes mixed medium instrumental works, seeks an Artist Manager to build and implement a 3-year strategic business plan with the goals of:

* increasing performance/touring revenue
* increasing online sales/distribution
* expanding audience (both online and in-person)
* developing endorsement/sponsorship opportunities
* successfully licensing works for film/tv/internet
* assisting in the successful planning/execution of Michelle’s next album recording and release

The ideal candidate is an experienced music industry professional with a successful track record of developing talented artists, solid industry connections, and a commitment to supporting Michelle’s high level of artistic integrity.

This is an independent contractor position, with compensation commensurate with experience.

QUALIFICATIONS:
* 5+ years music industry experience
* Experience in music licensing
* Connections to venues/presenting organizations and/or booking agents
* Creative business professional
* Knowledge and interest in the jazz/electronic/pop music scene

To apply, please submit a cover letter and resume to
manager@michelleamador.com.

Listen to Michelle’s music at:
http://michelleamador.com/Site/Music.html - click on “Launch Player”
http://www.myspace.com/michelleamador

Artist Manager Job, Michelle Amador - Coolfer Job Board

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Now playing: The Black Keys - Strange Times
via FoxyTunes

The Canadian Press: Musicians Seek Extra Ways To Connect With Fans, Build Market

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Rob Stefaniak
on March 31, 2008
in Management
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Arts&Crafts LogoA solid article from The Canadian Press on the new ways Artists are squeezing marketable material out of their musical exploits. Arts & Crafts, a Canadian indie label / artist services company, is cited as an example of ways in which their Artists further develop relationships and loyalty with their fan base(s).

A&C executive Kieran Roy remarks, “It’s not enough to go and record 10 tracks and call it an album and call it a day. There has to be live content, B-sides, covers, EPK footage, web shorts, videos, podcasts, audiocasts, videocasts, you name it - everything and anything under the sun.”

The added dimension of capturing the recording process on video is another way for the Artists to express their ideas and connect with an audience. For most younger Artists, exploring multiple platforms is a natural extension of their art. The music is still the most important part, but there’s so much around creating and capturing an Artist’s world. Really, what you want to do is be a more complete Artist, and now Artists are provided the opportunity to do that.

Arts & Crafts is firmly built on a 360 model, an artists’ services company, so while they may be seeing lower record sales, they’re also participating in other streams of revenue with their artists… building concert sales, building T-shirt sales, building fan club sales.

Pop-culture watcher and broadcaster Stu Jeffries adds, “If you’re a fan of the group, you want every piece of information you can get and you’ll pay for it.” In the end, it’s great for fans, no matter the quality of the extra material. “Of course it’s a money grab, but then the industry has always been a money grab, so what changes now?”

The Canadian Press: Musicians Seek Extra Ways To Connect With Fans, Build Market

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Now playing: Los Campesinos! - Drop It Doe Eyes
via FoxyTunes

Gerd Leonhard: The Future Of Musicians And Creators

Published
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Rob Stefaniak
on February 17, 2008
in Management
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Media futurist Gerd Leonhard expounds on net-powered musicians and creators in his new series White Board Wisdoms.

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Now playing: Holy Fuck - Lovely Allen
via FoxyTunes

CASH Music: Coalition Of Artists And Stake Holders

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Rob Stefaniak
on February 14, 2008
in Management
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CASH MusicCASH Music: stands for Coalition of Artists and Stake Holders. CASH Music is a flexible platform through which creative stake holders — artists and audience — may interact and support one another through community. CASH believes that an engaged, participatory and supportive audience promotes a healthy, vibrant ’scene’ fostered around creative works.

Via CASH Music, the listener/fan is asked to interact with the Artist’s output, assess it, and be inspired by it, thereby enhancing it’s value. When value is realized, the listener/fan is asked to contribute accordingly — money, ideas, effort, or all of the above.

The listener/fan and the CASH artist share the common goal of the continuation of the creative process and artistic output. They describe it as a ‘read-write culture’ where the cumulative parts of the artistic enterprise — money, ideas, effort — enrich the total experience.

CASH supports distribution by torrent as part of a suite of ‘e-anticommerce’ tools — as well as a few other ‘nifty surprises’.

Currently CASH Music has three artists on it’s roster:

Kristin Hersh: kristinhersh.cashmusic.org
Donita Sparks + The Stellar Moments: donitasparks.cashmusic.org
Xiu Xiu: xiuxiu.cashmusic.org

I believe CASH Music is the closest thing we have seen to the ‘intellectual property as stock‘ concept previously mentioned by Terry McBride in WIRED (Wired 14.09: No Suit Required)…Artists offering shares in their enterprises which people will be able to make equity investments.

But probably the most important aspect of this concept is the opportunity for the listener/fan to build a more visceral connection to the Artist by actually having an ownership stake in the creative enterprise.

User-Funded CASH Music Label Triples Artist Roster | Listening Post from Wired.com

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Now playing: Cat Power - I Believe In You
via FoxyTunes

No Suit Required (Revisited)

Published
by
Rob Stefaniak
on November 29, 2007
in Management
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This article was big for me as I wasn’t aware of anyone doing anything remotely unique from a management capacity previous to stumbling across this in Wired. I thought it worth a revisit now that it’s been a year. If you haven’t ever read it, it’s worth your time.

Really the only thing that hasn’t happened yet, that I am really excited for, is the advent of enabling artists to sell their intellectual property as stock. Profits from which will be taxed at the same lower rate as other capital gains. Artists will be able to offer shares in their enterprises which people will be able to make equity investments. Eventually, a major band could become its own public company. The key being that the value of a band would be measured like a stock and would receive capitalization in expectation of future earnings.

My expectation with regard to this is that young upstart bands will have an easier time finding funding to create, record, promote, and tour their music as they will be able to enlist the support and the collective motivations of their investors. Very likely, their projects will move forward with faster returns.

Oh, and most importantly, fans would be able to experience an even more visceral connection to their favorite artist by actually having an ownership stake in the creative enterprise.

Wired 14.09: No Suit Required